Every System
I've Built.

The situation

A healthcare sales force with no real CRM infrastructure: no custom data model, no pipeline visibility, no system connecting the dots.

What I built

• →Custom HubSpot architecture built around healthcare sales structure with custom objects
• →Automated lead scoring using calculated properties and behavioral logic
• →20+ third-party integrations pulling every data source into one system
• →Executive dashboards giving leadership real-time pipeline and forecast visibility

The result

Individual sales transactions went from a black box to a structured data layer the entire sales force can read and operate from.

The situation

Multi-million dollar T&L clients needed demand gen infrastructure that could move fast and show ROI.

What I built

• →Multi-channel campaigns across HubSpot, RollWorks, and 6sense
• →Campaign calendars, landing pages, automated workflows, and segmented lists
• →Cross-functional coordination across PR, creative, and paid media teams
• →Weekly client reporting and presentation support

The result

$2M+ in influenced revenue. Pipeline velocity improved across every active account.

The situation

No CRM, no lead scoring, no campaign infrastructure. A product and an idea.

What I built

• →First solo HubSpot CRM build: lead scoring, evergreen content, automated workflows from scratch
• →Multimedia campaigns on a constrained budget using an organic-first strategy
• →Trade show lead generation and client retention programs
• →Sales outreach sequences and onboarding process redesign

The result

125% increase in brand visibility. 40% lift in lead conversion. 35% cut in client onboarding time.

The situation

No audience, no infrastructure, no playbook. Built from nothing.

What I built

• →Full brand, content calendar, recording and editing workflow
• →SEO strategy and paid advertising around Oxford, MS
• →LLC formation and business operations
• →Social media distribution across multiple platforms

The result

1,000 weekly listeners from zero. The first thing ever built and owned completely.

The situation

200+ workstations across the School of Journalism. Aging, breaking down, costing money.

What I built

• →Full rebuild and deployment of 200+ workstations
• →Inventory tracking system with 100% audit accuracy
• →Equipment checkout system covering 500+ pieces of equipment
• →Asset management for $1M+ in university equipment

The result

$300K in cost savings. Extended equipment lifespan across an entire school. 100% inventory accuracy on government audit.

The situation

100 years of school history scattered across physical documents with no digital home.

What I built

• →HTML website documenting the school's full 100-year history
• →Digitized and organized 1,000+ historical documents
• →Donor recognition program for historical campus landmarks
• →Alumni event coordination system

The result

Increased website traffic and historical material access. The first system build.

The situation

A re-election campaign that needed voter outreach at scale across Georgia.

What I built

• →3,000+ cold call outreach program
• →Voter data research and demographic targeting
• →Grassroots coordination for law enforcement and farming communities
• →Rally planning and logistics

The result

Measurable increases in voter awareness, targeted demographic turnout, and campaign funding. Demand generation before the vocabulary existed.

The situation

Two jobs at once while finishing school.

What I built

• →Best-selling menu items
• →Shift leadership across the dining floor and kitchen
• →New staff training program
• →Operational processes that kept service moving under pressure

The result

A health inspection passed. Pride in the work is non-negotiable, no matter what the work is.