Jackson Couch | RevOps Architect

Revenue Operations · Atlanta, GA

Open to Director and VP RevOps roles in healthcare and SaaS

Jackson

Couch

RevOps Architect · System Builder · Campaign Engineer

"Perfection is not attainable, but if we chase perfection, we can catch excellence."

/ Vince Lombardi

The campaigns are the last part. CRM architecture comes first, then the demand gen layer, then commercial intelligence. Build the system, the results follow.

See The Work LinkedIn →

$2M+

Influenced Revenue

125%

Brand Visibility Lift

4+ Yrs

Building Systems

HubSpot

Certified Expert

Experience

Where I've Built Things

Inside Sales & Marketing Automation Specialist

ChemenceNov 2025 – Present · Alpharetta, GA

→Built a custom HubSpot architecture for a healthcare sales force that had no existing data model: custom objects, deal pipelines, 20+ integrations
→Turned individual sales transactions into a structured data layer leadership can read and act on
→Built pipeline visibility from scratch: lead scoring, forecasting dashboards, and reporting frameworks
→Segmented accounts by clinical specialty, region, and GPO/IDN affiliation (Vizient, Premier, HealthTrust)

Account Coordinator

LeadCoverageMar 2025 – Oct 2025 · Atlanta, GA

→$2M+ in influenced revenue across T&L sector clients
→Multi-channel demand gen via HubSpot, RollWorks, and 6sense for clients in the $50M–$100M ARR range
→Ran cross-functional coordination across PR, creative, and paid media teams

Marketing & Campaign Coordinator

DEEL MediaAug 2023 – Mar 2025 · Alpharetta, GA

→125% increase in brand visibility through organic strategy alone
→40% lift in lead conversion after building HubSpot CRM from scratch
→Cut client onboarding time by 35% through process redesign

Assistant Network Manager

University of MississippiMar 2022 – Aug 2023 · Oxford, MS

→$300K in cost savings rebuilding 200+ workstations across the School of Journalism
→Tracked $1M+ in IT assets with 100% audit accuracy

Showing 4 of 8 rolesView Full Career History →

Core Capabilities

Demand GenerationAccount-Based MarketingCRM ArchitectureRevenue OperationsMarketing AutomationData-Driven AnalysisCampaign ExecutionWorkflow DevelopmentCross-Functional CollaborationLanding Page Development

Explore Core Capabilities →

View All 8 Roles →Core Capabilities →

By The Numbers

The Work Speaks

0K+

Individual objects processed weekly through custom HubSpot architecture at Chemence

$0M+

In influenced revenue across T&L sector clients

Brand visibility increase achieved through organic strategy alone. Zero paid budget.

Lift in lead conversion after building HubSpot CRM architecture from scratch

Weekly listeners built from zero. Content, SEO, paid ads, LLC formation, solo.

Reduction in client onboarding time. Process redesign, no additional headcount.

Cold calls made before I had the title to match the skill

Featured Build

Side Projects

WIPCommercial Intelligence Platform

Vantage

A purpose-built commercial intelligence platform for healthcare sales teams. Clean facility data, intelligent matching, spend modeling, and GPO gap analysis. All in one system a sales organization can actually trust and operate from.

Facility Master DBIntelligent Matching EngineSpend CalculatorGPO IntegrationInteractive Territory MapsData Integrity Workflows

2023–2024Podcast & Media

Brown Couch

Co-founded and hosted a podcast built around SEC sports and Ole Miss athletics. Grew to 1,000 weekly listeners through SEO, paid ads, and organic content. Managed brand, LLC formation, and a weekly production calendar solo.

Content StrategyAudience GrowthBrand BuildingSEOPodcast ProductionLLC Formation

2025 · LivePersonal Brand

jacksoncouch.com

Built this site from scratch: Next.js, Vercel, Notion CMS pipeline, and a Claude API chatbot. Designed as both a portfolio and a living system that updates, automates, and markets itself.

Next.jsVercelClaude APINotion CMSAgentic AutomationPersonal Brand

The Arsenal

Tools I
Actually Use

Explore My Full Stack →

HubSpotRollWorks6senseClaySalesIntelLinkedIn AdsProgrammatic DSPsAsanaAdobe Creative SuiteCanva

✦HubSpot Content Marketing Certification✦Data-Driven Marketing Certification✦HubSpot Email Marketing Certification✦LinkedIn Certified Marketing Insider✦HubSpot Content Marketing Certification✦Data-Driven Marketing Certification✦HubSpot Email Marketing Certification✦LinkedIn Certified Marketing Insider

Explore Full Stack →

The Notes

How I Think

All Posts →

VantageJun 2026

Building Vantage: The Problem I Couldn't Not Solve

Healthcare sales data is a mess. No common identifier across GPOs, health systems, or distributors. Here's why I decided to fix it and what I've learned building it solo.

Read →

RevOpsJun 2026

What Happens When the Systems Guy Gets the Mic

Two hours in front of the whole company to present the RevOps infrastructure I'd been building. Here's what happened and why the second session told me everything I needed to know.

Read →

DraftComing Soon

IT and RevOps Are the Same Job

The skills I built rebuilding 200+ workstations in an IT closet at Ole Miss translate directly to RevOps architecture. Most people don't see the connection. I lived it.

Coming Soon

Read All Notes →

Let's Talk

Got a Problem

Worth Solving?

Whether it's a RevOps architecture question, a broken HubSpot, or just a conversation about systems. I'm into it.

Send a Message LinkedIn →Schedule a Call →